Selling Maui Real Estate is Truly and Art Form
Want to Sell Your Maui Property at the Highest Price?
You Will Need Access to the Global Market of Affluent Buyers
I am dedicated to properly marketing your property through the international, state and local channels that only the Island Sotheby's Brand Offers. My years of dedication to the craft of luxury real estate will truly benefit you in a sale at the top of fair market value.
Our Brand Heritage
The Sotheby’s International Realty® brand harnesses the worldwide recognition and prestige of the Sotheby’s name. Auctioneers since 1744 with a fine tradition of marketing the world’s most cherished possessions, Sotheby’s is now an innovative global art business serving the most discerning clientele. Sotheby’s International Realty benefits from this tradition and innovation through equity in the Sotheby’s brand name and marketing collaboration.
An Extraordinary Collaboration
Properties represented by our network may also be featured on the Sotheby’s auction house website, sothebys.com, their high-profile private client portal and within their exclusive newsletters. Our popular Extraordinary Properties blog features some of the most highly read content available throughout sothebys.com. At the heart of the partnership between the Sotheby’s International Realty® brand and the Sotheby’s Auction House is the literary collaboration Sotheby’s Magazine | Art & Home. This alliance creates exclusive opportunities to reach a prestigious clientele.
A brand conveys a perception and emotional appeal with consumers and tells them what they can expect from an organization. The Sotheby’s International Realty® brandmarketing strategy is to develop and curate quality content, delivered across multiple platforms in order to create and maintain global brand recognition and drive more consumers to sothebysrealty.com.
Global Media Partnerships:
Unparalleled Reach -With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic positioning, social traffic drivers and video content integration,the Sotheby’s International Realty® brand utilizes hand-selected media powerhouses whose innovation, experience and international impact allow our brand to successfully connect with a global consumer.
Search Engine Marketing
Search engine marketing provides us with the opportunity to target a specific and qualified consumer. With over 90% of home buyers searching for homes online, it is essential that the Sotheby’s International Realty® brand presence is prominent on search engines. Our search engine marketing strategy targets the real estate intender who has already visited sothebysrealty.com through “re-marketing” – showing a display ad specifically to the user when they visit thousands of other websites.
The Voice of Luxury Real Estate - Our public relations support team helps drive awareness and position our global network and prestigious brand as the voice of luxury real estate. Properties that have international relevance, historical significance or uniqueness can besubmitted for consideration in the many global media outlets we have relationships with, driving more exposure for the brand and traffic to sothebysrealty.com.
Content marketing is the way consumers seek information. Social media is a vital tool in this space for luxury brands to provide their content to their loyal following as well as to attract new connections. Influential, well-connected buyers like to engage directly with their favorite brands, looking at unique photos, videos and articles with the ability to respond and share the content with their circles. We are not simply “posting” on social media. We are nurturing a highly engaged group of opinion-makers with exclusive content on Facebook, YouTube, Twitter, Google+, Instagram, LinkedIn, Pinterest and our very own Extraordinary Living Blog. We know that our social content marketing approach works because Facebook is the top referring source of traffic to sothebysrealty.com.
The Quintessential Content - Home buyers are engaging with video in every element of their online experience –on websites, social networks, and their connected TVs. Research tells us that the longer consumers are on a website, the more likely they are to take action and inquire about a property. Video provides a truly immersive and engaging experience for the consumer and remains the cornerstone of our content strategy for sothebysrealty.com.
sothebysrealty.com attracts more consumers to search,view and inquire than any other luxury real estate website. Millions of viewers immerse themselves in our collection of vibrant, full screen high definition videos and photography. sothebysrealty.com also offers 3D and Virtual Reality Tours, 17 languages and featured lifestyle and destination content. A home presented with such in-depth and unique content has a much higher success rate capturing search engine inquiries and engaging online consumers.
Innovative and Interconnected
Cascading Platform - Once a home is on sothebysrealty.com, it will be exclusively marketed on more than 100 websites around the world. This network of interconnected, locally focused and globally aware Sotheby’s International Realty® network members’ websites, receive over eight million visitors per year and create another exclusive property syndication opportunity.
Strategic placement and unique positioning of your home’s best features are critical in securing the right audience to not only previewyour homeonline, but to take the next step in their home search. The Sotheby’s International Realty® brand partners with and distributes properties to the most significant media companies and real estate-focused websites in the world in order to increase exposure and drive the online consumer back to the rich content on sothebysrealty.com. To measure results of this exposure, the brand provides a property report including view and inquiry statistics for each partner site to effectively illustrate the activity a property receives online. This keeps our homeowners informed of your marketing efforts every step of the way.
Apple TV is found in 24 million homes and with our innovative Apple TV app families can share the experience of discovering Sotheby’s International Realty® brand properties from the comfort of their couch or home theater room. Apple TV allows the Sotheby’s International Realty brand to present our curated high definition videos and photography on a screen larger than ever before. Unique to our app, users can explore properties via our visual lifestyle search and keep track of your favorite properties and recent searches. The app is designed to truly immerse the consumer in the Sotheby’s International Realty brand.
The Sotheby’s International Realty® mobile app is the only luxury real estate app that serves properties in nearly 70 countries. Those who seek the unique when on the road can search using SIR Mobile on Android or Apple and connect with our global real estate experts around the world. Use GPS or the draw tool to locate your next home and learn about the local lifestyle amenities with our points-of-interest toolbar, showcasing local restaurants, golf courses, resorts and more. With an ever-increasing amount of home searches performed from a handheld device it is vital to have a best-in-class app that meets the needs of today’s home buyers.
The Sotheby’s International Realty® eGallery is displayed on high-definition screens in Sotheby’s International Realty and Sotheby’s auction house locations around the world. It is an exclusive, real time, dynamic property slideshow designed to provide worldwide reach for the select upper-tier properties represented by our network.
The Sotheby’s International Realty® brand Touch Gallery is a touch screen system that provides a unique branded interactive property search experience on high-definition screens. This through-the-glass storefront display system entices foot traffic to engage with properties, outside of Sotheby’s International Realty office locations throughout the world. The podium and wall mount versions create a touch screen property search experience within Sotheby’s International Realty office spaces, conference rooms and lobbies. The gallery is yet another way the brand is engaging today’s real estate consumer.
Property Brochures and Significant Sales
In addition to a vast digital and media campaign, direct mail provides an extra edge when promoting a home. A series of professionally designed brochures, postcards and email templates are available and easily customizable. A plan to successfully market a home includes a combination of powerful interactive and direct mail efforts to generate additional consumer interest both locally and globally.Also, a regular newsletter promotes significant sales throughout the network. This illustrates how the Sotheby’s International Realty brand provides access to some of the most qualified buyers around the world.
Exclusive Access Exclusive agreements with the world’s most influential media partners provide unique access for firms to place print and digital property ads that target qualified buyers for your home. That includes mainstream partners such as the New York Times and the Wall Street Journal, as well as lifestyle-focused partners such as Ocean Living and Country Life.
RESIDE® is our brand’s award-winning, proprietary magazine, featuring luxury homes and lifestyles from around the world. Several regional issues are distributed to thousands of readers. Contents include a comprehensive property section, engaging editorial, global lifestyle features and more. Each issue of RESIDE® is also created as an eBook for electronic marketing and distribution, expanding its reach.
Sotheby’s Magazine | Art & Home
This large format magazine enriches readers with sophisticated content related to the art and real estate world, now including a digital version under sothebys.com. Sotheby’s Magazine | Art & Home features editorial showcasing Sotheby’s International Realty® brand properties and also includes a property gallery, providing an advertising opportunity that targets the Sotheby’s clientele.
A True Global Network
The Sotheby’s International Realty® network is an exclusive association of high-quality residential brokerage companies throughout the world. Additionally, a Global Referral System connects the Sotheby’s International Realty network to facilitate the thousands of referrals that occur annually among our offices.
I n v i t i n g . D i s c r e e t . S a v v y . R e f i n e d .
B u i l t o n c e n t u r i e s o f t r a d i t i o n a n d d e d i c a t e d t o i n n o v a t i o n , t h e S o t h e b y ’ s I n t e r n a t i o n a l R e a l t y ® b r a n d a r t f u l l y u n i t e s c o n n o i s s e u r s o f l i f e w i t h t h e i r a s p i r a t i o n s t h r o u g h a d e e p l y c o n n e c t e d g l o b a l n e t w o r k o f e x c e p t i o n a l p e o p l e .
Fill out the form below for your free home evaluation:
*Your information will never be shared with any third party.